Google patent application – link

The recently submitted by Google patent application details many elements that used the search engine land website. The application is as summarized:

"A method for the setting of a document, consisting of: identification of a document;" Retrieve one or more types of history data with the document attached; "and generate a score for the document based on one or several types of history data."

Significant for the pursuing search engine optimization with Google highlights the patent application. Patent applications may be hard to understand, so are the following highlights for those who speak not lawyer.

Google link review

It is known that Google links used as significant ranking element. Although the patent dispute not the value of the link, it highlights the best method for tracking a link strategy. Simply put, is consistently add links have a much better effect than bouquets add links in.

Google notes in the patent application, which it considered links from a historical perspective. The search engine notes the discovery date of links, the lifetime of the connection and the speed with which one receives new Web site links. This approach shows that Google quick link exchange strategies as buy bulk links for your site is discounting. Instead, Google will consider a natural link development as a sign into account, that a site "legitimate".

A bit hard to nail down the details for a good linking strategy. Google tries in the patent application hide the evaluation method by factors, the links to a Web site to review comment "maybe" list. Factors that are considered "could" include:

(1) The anchor text of links.

(2) The discovery date of the connection.

(3) The rate of growth of links to your site.

4. The rate with which links to a page appear and disappear.

(5) Years links with older links more book value.

6. Number of links is to a new site considered spam if some of the links from valued sites.

7. Link growth that is constant is optimal.

8. Sudden bunch of new links will be devalued as spam.

A general topic is clear how to read the Google patent application. Google regularly update values sites that are there for the long term, and consequently grow in link popularity. Taking into account this topic, it is easy to understand why the Google Sandbox exists.

A steady approach is the key, if you intent is to get top ranking in Google. While the delay can be aggravating, the results are certainly worth.

Halstatt Pires is the Internet Marketing services with MarketingTitan.com - a company.