Android is not a phenomenon only U.S. affair.
Around 28% of smartphone users own an Android, with 26% with an iPhone and 14% a BlackBerry, investigation of digital Banking provider environments exist. More than four million British people over the age of 18 take an Android, and it is popular with both young professionals and older people. More than a third (36%) of those aged 25-34 which smartphone owners use an Android phone, and a quarter (25%) of senior citizens who own a smartphone uses an Android phone.
This report is interesting because it breaks the stereotype that Google's (GOOG) Android is the only U.S. or U.S.-led anomaly. The rise of Android in Europe will likely be rushed by the implosion of Nokia (NOK) Symbian platform as the company moves to a strategy for Microsoft (MSFT) Windows phone 7 in the next year or two (who want to buy a device on a platform for the dead?).
The report had a few other interesting nuggets:
Maps are great on Android: 34 percent maps in the top three apps they spend most time with, compared to the BlackBerry (RIMM), Apple (EMMYS) (28%). 59% of iPhone users in their social networks and 48% stake in its top three apps. 18% of iPhone users spend more than four hours on their phone every day, compared with only 4 percent of Android and BlackBerry usersJames Richards, Director of mobile on intelligent environments, said: "the top three mobile platforms in the UK really seems to attract different personalities. It is fair to say that the iPhone and BlackBerry have strong identities but Android on a number of phones, we clearly can see more of a mixed user base. Perhaps we will see the telecoms industry in the future to tailor their apps and services to suit different requirements placed on mobile phones. "
It will be interesting to see how the market share numbers fluctuate as Nokia's Symbian heads toward zero.
Image via Talk Android
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