Google changes product data feed specification for traders

Announced changes come Google for traders who submit product data, the Google Merchant Center for inclusion in Google product search.

The changes are:

Feed for the United States, United Kingdom, France and Germany:

Unique product identifiers [required for the most categories]: from May 3, we need unique identifiers for all products with the exception of clothing and one-of-a child elements. Products without unique product identifiers can be listed not in the Google product search, if the feed may not be refused.Delivery conditions [Required field]: we are start, need the shipping information for Google product search on juin. After this date, we can reject feeds from accounts that do not contain this information.

Feed for the United States

Tax information [Required field]: we will make this change on 6 June; After that date, product listings, which contain no control information at the account level or in the attribute "Tax", can be rejected.New sale price attributes [recommended]: we are adding two attributes to the United States product search feed specification, "Price" and "Sales price effective date." These attributes are recommended for the items that you put on sale have, but are not required. If you use these new attributes, you should continue to the attribute "Price" with the non-selling price of your website.

For more information, in the blog Google Merchant or questions in the forums.

Forum discussion at Google Merchant help.

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